‘Friendship Way’ is a mobile format online video series and offline content system that promotes positive values, personal creativity, appreciation for cultural diversity and mastery of communication skills. The target audience is children ages 4 – 8.
Conceptually, ‘Friendship Way’ is a magical place full of wonder and mystery, modelling curiosity, acceptance and enthusiasm for life and learning.
The occupants of ‘Friendship Way’ are Billy the Beaver, a curious, friendly puppet who lives in his Beaver lodge in Canada, Uncle Matt, a musician and visual artist and Aunty Cheryl, a storyteller also from Canada.
Together they share songs and stories that teach essential lessons about life and language.